Using Meta Tags

You can verify your site by google adding this code on your header of your website.

<meta name=”google-site-verification” content=”typethecodehere” />

You can use this tag on the top-level page of your site to verify ownership for Webmaster Tools.
Make sure that the values of the “name” and “content” attributes must match exactly what is provided to you (including upper and lower case) by Google.

If you want to use Google Analytics to track your site’s traffic, you should verify your site using the Google Analytics tracking code associated with the site.

Do not forget Google Analytics tracking code for verification, the tracking code must be in the <head> (not the <body>) section of your page.

The code should be in your header   between <head></head> tags of your website like this:

<script type="text/javascript">

  var _gaq = _gaq || [];
  _gaq.push(['_setAccount', 'UA-XXXXX-Y']);

  (function() {
    var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true;
    ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '';
    var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s);


You can use this code in HTML sites as well as WordPress websites.
For more detail information read here:

Meta Tag Terms:
These meta tags can control the behavior of search engine crawling and indexing. The robots meta tag applies to all search engines, while the “googlebot” meta tag is specific to Google. The default values are “index, follow” (the same as “all”) and do not need to be specified. Google Search Engine understand the following values (when specifying multiple values, separate them with a comma):
noindex: prevents the page from being indexed
nofollow: prevents the Googlebot from following links from this page
nosnippet: prevents a snippet from being shown in the search results
noodp: prevents the alternative description from the ODP/DMOZ from being used
noarchive: prevents Google from showing the Cached link for a page.
noimageindex: lets you specify that you do not want your page to appear as the referring page for an image that appears in Google search results.
For detail information read here: